Strijp R in Eindhoven, the Netherlands, is a former Philips production facility from the 1950s in the direct proximity of two other sites, Strijp S and Strijp T. Unique to this area is the location, surrounded by residential areas and near the city centre. After Philips finished the production on Strijp R, developer Amvest bought the site with the aim to demolish all constructions and create a brand new residential neighbourhood.
SteenhuisMeurs made a cultural heritage research, commissioned by the developer, in order to identify the main features of the site and ‘translate’ them into creative input for the urban plan. What determines the site? Is there a spatial logic and how does this place relate to its vicinities? What can we learn from the history of Philips and the role of the company in the spatial and social development of Eindhoven? Finally, can any of the physical remains of the industrial heritage be converted into special functions in the future neighbourhood?
In order to answer these questions, the current spatial structure was analyzed on several levels: city, neighbourhood and location. In the recommendations, three themes were scored: ‘the colour’, ‘the culture’ and ‘the memory’of Strijp R. The cultural historical recommendations were incorporated by the developer in the redevelopment plan (image quality, branding and functional programme). The decision was made not to demolish some industrial buildings and investigate if these could be recycled. This time-out made it possible that Piet Hein Eek bought a complex of buildings and brought his design studio, workshops and showrooms to Strijp R. The presence of this enterprise is a catalyst for the development of 600 new dwellings and a perfect example of the new brand of this location. The urban plan, made by DiederenDirrix and Bureau Lubbers, incorporates many original features and structures of the area, such as the green structure, pavements, colours and materials. Strijp R becomes a new area with a memory and more mix of functions than in comparable developments.